What does creativity mean to you? What is its significance in entrepreneurship?
Creativity gives added value. The idea's author comes up with something that is interesting not only to them but also to other people, so they are ready to contribute funds for implementation. I have great respect for every businessman, for everyone who knows how to make money - this means that a person has created a tool that will make customers give away a share of their money. But if you answer the question in a broader context, then, of course, business is not purely making money - it is a collection of deep processes that do not lie on the surface.
But as a result, they change the world for the better, make it more interesting, more civilized, and show that there are other values besides material things. There needs to be a relationship between people that is based on trust, and this is a core value. And our space will provide it. With trust, with creative thinking, with the ability to create, with freedom we can achieve a lot.
To successfully start any project, I have to live through it. This should be my story that I would like to share. I do not think about money first, or about long-term prospects - the primary impulse is to share, to give. And there must be a takeoff. Nothing will happen if you do not think globally if you are afraid. Fear binds you, it locks you in a frame. The urge to share and flight are the two most important prerequisites for creativity. And the success of any business without creativity is instantaneous, like a bubble doomed to oblivion.
Instead, by involving creativity in your business, you make something new every time. Then this novelty permeates all activities. For me, this is a mandatory organic element of any business. It is like breathing. I cannot imagine the businesses of the teams I work for without creativity – it is so boring. In my opinion, such projects are doomed to fade; they have no freedom, no flight. I travel a lot in Europe, and I see that a lot of projects go out of business after certain bureaucratic rules and frameworks are put in place.
We in Ukraine now have a unique chance to become leaders in the field of creativity. People from abroad that come here, watching our experience, look at us with admiration. They understand that many of these things are impossible for them due to the framework. Sometimes, we do not realize what chances we have and what potential for the freedom we have.
My own approach to life helps me. I never say that nothing depends on us, that everything has long been decided by someone for us. We always affect the quality of our lives, even when we cross the road in the wrong place. It is necessary to do everything that depends on you as much as possible, and then to look at how circumstances develop. At the same time, I never go against the flow, I have learned to distinguish between struggle, worth of effort, and waste of energy. I try to work with people in whom I believe: together we can succeed.
With this confidence, the Lem Station project was established. The other factors aligned, we got an opportunity. After the Maidan, the Resuscitation package of reforms was created, other activities began, in which we broke the previous systems. Fate itself led us. Then Mark and I, Oleksiy Skrypnyk, and others discussed the city's development strategy. We came to a common conclusion: Lviv will develop best as a creative city, where everyone will be able to apply their full creative potential. In fact, this is the very spirit of Lviv, it is a unique city that has always tried to use its own creativity. It is not interesting that Lem Station was the only place like this. In the meantime, many unique projects are being created in Lviv. There is a "Jam Factory", there is !FESTrepublic, REMA factory. Spontaneous development has its own beauty. If we do not give freedom to this process now, we will try to put it in a framework, nothing will work out.